Getting started in design...

Design can be defined as the ability to visualise concepts and turn them into a reality. There are a huge range of creative careers to choose, from medical illustrators to interior designers.

'”Design is a trigger for innovation. Successful businesses use it to increase competitiveness, but public services can use it too to improve public services by involving frontline staff and users directly in transforming services, thereby making them more effective and efficient.”
Emily Thomas, Leader of the Design Council's Public Services Programme

Qualifications for design

Education is a good route into the design sector. Most colleges and universities offer some design-related courses at A-level, graduate and postgraduate levels. The Design Council advises people interested in design qualifications to visit the UCAS website for further information on the courses suited to them.

Finding a design job

In addition to their training, all designers increasingly need to be business-savvy. With limited vacancies available in the sector, budding designers are advised to get ahead however they can.

Jobseekers can improve their chances of securing employment through volunteering and interning at design consultancies during or after their degree. Being a member of a professional body like the Design Business Association is also helpful.

Freelancing and contracting are good ways to gain experience and build contacts. Boosting your portfolio of work will provide a stronger case when you get that dream interview.

Building your design brand

It is important that designers think about more than just art. Creating a 'brand', as well as learning some business acumen, can help to get your name known. This means that opportunities are more likely to come your way.

Branding and business aspects come together in another important aspect in a designer's life - identifying the target market. For newcomers, figuring out who to sell to is vital. Once identified, this group should be targeted. Offering work to local entrepreneurs is a great way to get a name out there.

Further training for design

Once established, a designer should never rest on their laurels. The Design Council believes continuous professional development is a must for designers throughout their careers.

'Working in the design industry is no different to working in any other area of business: success demands a range of business, communications and interpersonal skills that aren't necessarily taught as part of a design degree.'