April 24th 2012
April 24th 2012
Who is it for? Creatives and anyone who has to communicate ideas.
Preparing your idea for its big day
So, you’ve had a great idea and you love it. Well done. Now the tough stuff starts. Now everyone else gets involved. It can get messy. If you want to protect your idea you’re going to need more than your creative skills. In this session you’ll be introduced to the systems that clients use to evaluate ideas. Then you’ll prepare yourself to deal with them. You’ll learn how to keep focused on the essential elements of your ideas, how to stay flexible and how to negotiate without losing your way, or your temper. You’ll emerge cool headed and clear thinking, and your ideas will be grateful, very grateful.
A clear understanding of the distinction between idea and execution The ability to summarise ideas succinctly and with clarity An understanding of the systems that clients use to judge ideas The Session Leader
For many years Susie Galbraith built relationships with challenging clients as an account director, before moving into training and consultancy. She’s been there – her vast experience will be invaluable to you.
‘I learnt to separate out the idea and execution and how much this can help me to prevent my ideas being tampered with’
‘It was excellent and Susie was a brilliant facilitator. Her wealth of personal experience really gave the course life’
‘Revealing to consider that the client has a very different viewpoint to ours’
Opportunity: The Creative Ideas Day part 1 - Fireproofing the idea