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Industry Insight:  Music

Finding your performance niche

Paul Alborough performs as Professor Elemental, delivering his hip-hop in a comedic way.

Paul Alborough performs as Professor Elemental, a steampunk and 'chap hop' performer. He describes leaving full-time work to pursue his creative career, with advice for performers on developing a niche.

Performing electronic music

Loop Ellington combine live trumpet playing with electronic samples generated on a laptop.

Andrej Bako is one half of electronic music duo Loop Ellington, which he set up with Andy Diagram. He spoke about how technology has enabled him to create and perform music in an affordable way.

Photo: After learning the record aged 7, Arun soon discovered the clarinet. Photo: William Ellis

Earning a living from jazz

After discovering the recorder at school, Arun Ghosh became a jazz clarinettist, theatre composer, and music teacher. He spoke about his career, and the challenge of earning a living from several jobs.

Photo: Tommy Four Seven has worked as a DJ, both producing his own music and playing in clubs. Photo: Ralf Obergfell

5 tips for a DJ career

Tommy Four Seven got his first club residency at the age of 17 and has worked his way up to launching his own record label. He shared five pieces of advice for succeeding as a DJ.

Photo: Netsayi says her music uses Zimbabwean rhythyms, but experiments with a wide range of styles. Photo: Joke Schot

Being a singer and songwriter

Singer and songwriter Netsayi began entering singing competitions at the age of 10, but didn’t consider a career in music until later. She spoke about her career journey.

Photo: Anthony Sargent is General Director of The Sage Gateshead (image © Mark Savage)

Director of The Sage Gateshead

Anthony Sargent is General Director of the prestigious music and performance centre The Sage Gateshead. He spoke about his career journey, and gave 4 pieces of advice for others working in the arts.

Photo: Eric Lau has worked with artists such as Lupe Fiasco and has toured with Erykah Badu.

Being a hip-hop producer

Hip-hop producer Eric Lau started out trying to emulate his musical heroes. Gradually he learned to record his own tracks. From there he got into production. He spoke about his career journey.

Photo: Dan Howson, center, is a Business Development Director at live events company, sevens7.

Getting into live events

sevens7 are a live events company, specialising in event management, show production, tour support, event IT and brand activation. They’ve worked everything from large-scale summer festivals to the Diamond Jubilee.

Photo: Nathan Lee, flute beat-boxer.

Learning to flutebox

Nathan Lee has built a successful musical career with his unique method of playing the flute and beatboxing at the same time. He spoke to Creative Choices about how he got started.

Photo: Showtex provided custom confectioned LED integrated fabrics for the Opening Ceremony of the London 2012 Olympic Games.

Drapes and fabric on stage

ShowTex design and manufacture fabrics and drapes for theatre and live events. They supplied the mattresses, sheets and pillows for the ‘NHS’ segment of the London 2012 Olympics opening ceremony.

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