With thousand-year histories, British cathedrals are standing records of social and religious history. They are spectacular architectural assets, repositories of famous treasures and burials, and living places of art, education and worship.
National Trust volunteer co-ordinator Jimmy Milliken talks about his job, and reveals the mythical origin of a heritage site in Northern Ireland.
Ben Giles, a Creative Apprentice at the Royal West England Academy of Art, describes how he learns on the job while doing a qualification in Cultural and Heritage Venue Operations.
Audience development is about identifying who you want to engage with and knowing what steps to take to attract and retain their interest.
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