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How did you get in?

By Rachel Clarke
Here's a quick pointer to a new series on the ihaveanidea site, a look at how various famous Creative Directors got into the ad business. It looks like none of the stories we're going to be told are about the formal, boring route of "Well, I went to school. Put my book together, made one call and got a job. It paid quite well and came with a corner office."

The first post is about Neil French:

On my arrival back at base, sans pooch and pouch, the boss called me into his office. "You're not really cut out for this, are you?"
"No, Sir. Not really".
He leaned back in his chair and sighed.
"In my experience, anyone who's totally useless at everything else seems to go into advertising. I have a friend who owns an agency. Would you like me to make a call?"
"Yes, Sir. Please, Sir. That's jolly nice of you."

What will your stories be?

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