People that work in record production and marketing manufacture the CDs available in stores. Some record production companies work with small record labels and individual producers. Other people in record production and marketing may work for large record companies. In this case the record label may have a manufacturing division.
Production managers oversee the production process of creating a CD. This involves buying in cases and working with designers and printers to produce covers and inserts. They are responsible for making sure that orders are met on time, products are of the right quality and costs are kept as low as possible.
There are several areas of production management. They include:
- Production planning: managers draw up details of the materials and machines needed to meet an order. They set quality and budget parameters for the project
- Production control: making sure that production schedules are followed
- Production supervision, where managers are responsible for the day-to-day running of a production area or process. They manage production workers and other resources to try to make sure that production targets are met.
In a small company one person might be responsible for all production management work. Record manufacturing companies may also require marketing. This is sometimes the case for small independent record labels and record producers.
Marketing managers in record manufacturing direct all marketing activity for the manufacturer. The work involves identifying target markets and marketing opportunities. This leads to a creation of an overall marketing plan for their company.
Marketing managers can work in an international context for record manufacturers. They identify target markets and marketing activities to gain international customers.
