Publicity and promotions managers in the music industry work to spread music to a wider audience. The can work for individual performers, a record company or a particular venue.
Their work includes:
- Negotiating contracts
- Advising on legal matters
- Liaising with designers and printers
- Dealing with administrative matters such as financial record keeping.
Publicity staff officers for record companies or artists are responsible for promotional work. They are responsible for publicising an artist or act. Sometimes their roles are linked to those of an artist’s agent of PR staff. Promotions staff in large record companies will specialise in marketing, or in choosing bands to put out on a label.
