Promoters in the performing, visual and literary arts can work for individual performers, a company or a particular venue. Their work includes working with an artist, company, publisher or venue, and agents to promote the work, book or performances.
They may also be involved in:
- Negotiating contracts
- Advising on legal matters
- Liaising with designers and printers
- Dealing with administrative matters such as financial record keeping.
Specific examples of working activities for promoters of individual performers may be:
- Using contacts in the industry to promote (publicise) clients
- Publicising forthcoming attractions, e.g. new DVDs, books, exhibitions, radio shows or tours
- Arranging publicity events, e.g. interviews with the press or appearances on chat shows
- Maintaining regular contact with radio stations and TV channels to ensure maximum airtime for their clients
- Organising tours
- Specialising in marketing, the artists, author, and performers
Venue promoters may have a slightly different role, carrying out work such as:
- Identifying suitable acts and artists
- Identifying a suitable audience
- Arranging for marketing material - flyers, posters and magazine adverts - to be designed in a style that will appeal to this audience
- Obtains the entertainments licence and ensures all the equipment is in working order.
