Performing arts agents promote and often manage their clients’ careers, whether they are dancers, actors, singers/musicians, comedians or other performers including voice-over and lookalike artists.
They may work for new or established artists and their job involves making sure that their careers are promoted and their best interests represented. They normally work on a commission-basis, perhaps earning between 10% and 20% of the artist’s earnings.
The work can include:
- Managing the business affairs of their clients and working closely with accountants and financial personnel
- Finding work and obtaining the best fee possible for clients
- Negotiating contracts and dealing with lawyers
- Organising auditions and bookings
- Arranging tours in the UK or overseas and booking venues
- Working on personnel matters including checking work visas and making travel arrangements
- Acting as a talent scout
- Marketing and promotion
- Dealing with press/media enquiries
- Managing fan-mail and organising personal appearances
- Keeping up-to-date with changes and trends in the sector
- Developing relationships with a wide range of people including promotions staff, other agents and venue managers
- A wide range of administrative duties
Performing arts agents usually work normal office hours, but they are often required to work beyond the traditional 9-5 working day, often working into the evening and at weekends.
Travel around the UK is common, although many performing arts agents are based in London. If working for artists with an international reputation, the job can involve overseas travel.
