Illustrators produce original visual images for a range of products. They combine art, design and creative skills to develop their ideas into the illustration. Most illustrators specialise in a particular style.
Illustrators can work on a variety of different products or projects, such as:
- Books and book jackets
- Educational, training and reference materials
- Instruction manuals, leaflets and sales brochures
- Greetings cards, giftware and packaging
- Advertising materials, posters and catalogues.
Very often illustrators work to a quite prescriptive brief from a client. Their work can be ordered, and would often follow a pattern such as:
- Discussing client needs and identifying a target audience for the work
- Agreeing the brief and contract with the client
- Developing visual ideas that suit the brief
- Seeking client approval for ideas with rough visuals
- Using drawing, sketching, painting and photographic skills to produce illustrations.
