Concert Promoters in the music industry work to promote the work, music or performances of an artist or act. They can work for individual performers, a company or a particular venue. Concert promoters can work with a variety of people, such as artists, a company or venue and agents.
Some key tasks they may be involved with are:
- Identifying suitable venues and media to use when promoting their client(s)
- Negotiating contracts and advising on legal matters
- Liaising with designers and printers
- Dealing with administrative matters such as financial record keeping.
- Co-ordinating actual events. This can include booking, advertising, ticketing and running shows, along with technical liaison.
The work of commercial promoters can include risk. In some instances, they guarantee an artist a fee to perform, sell the tickets for an event and then account to an artist afterwards. The promoter therefore holds the contract with the artist(s) as well as the contract with the venue. They are therefore contractually responsible to make sure the event is a success.
