Develop Your Career: Cultural Heritage Management

Generating income for heritage

Investment is vital for upkeep of cultural heritage venues. Credit: The American Museum in Britain, manor house.
Heritage venues rely on visitors to survive. But what makes someone visit in the first place? Will they spend money while they are there? And how do you persuade them to return?

Get income from arts venues

Lucy Povey is an experienced events manager and venue consultant. She works with venues to help them reach their potential by maximising income from the hire of their event spaces.

10 tips for audience growth

Audience development is about identifying who you want to engage with and knowing what steps to take to attract and retain their interest.